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Verfasst von Theo Eißler & Pete Fluhrer

Tübingen, 2025-10-29

Dear Leader,

There’s no stage. No slides. No spotlight. Just a room full of people – and one man speaking. No suit, no strategy deck. But somehow, every word lands. You can feel the silence. People lean in. Some weep. Some nod. All are moved.

Not because the messenger was perfect. But because the message was real. 
Told with heart. Carried by clarity. Powered by truth.

We’ve seen this kind of presence in church. We’ve felt what it does to a room full of people.
It shaped how we think about leadership today.

Because the world doesn’t need more polished speakers. It needs more leaders who know how to make people believe. Because people don’t follow PowerPoint decks. They follow purpose. They don’t remember every metric – they remember how you made them feel.

At Narrative Leadership Academy, we call this The Art of Narrative Leadership – the ability to unite minds and move hearts. It’s not a soft skill. It’s a decisive one.

Essential in every boardroom, town hall, or transformation. 
Your story is your most powerful leadership tool. Let’s shape it.


Theo Eißler & Pete Fluhrer

Why Narrative Leadership ?

Because between the sender and the receiver lies a gap - A space where ideas get lost, where vision gets diluted, where energy fades. And in that gap: Time leaks. Money bleeds. Momentum dies.

Choose your Coaching Journey

Bridge the gap
by answering 3 questions
people always have:

Our mission: guiding you to  shape a story, people want to be part of.

Dive deeper with our whitepaper.

In Discover why most leadership communication fails – and how Narrative Leadership bridges the gap. In our free whitepaper “Thought Leadership”, you’ll gain research-based insights into the three questions every audience asks – and how to answer them with clarity, relevance, and emotion.

Read it in under 15 minutes – and start shaping a story people want to be part of.

  • The real reason ideas get lost between sender and receiver – and how to fix it

  • The 3-question framework to make any message land

  • How leaders use storytelling to unite minds and move hearts

Get Your Free Copy

Narrative Leadership Coaches

We see the best in you 
and bring it to light.

Jürgen Kohnen

Narrative Leadership Coach

Empowering Leaders Master Business Presentations through Story / Former Senior Director at P&G

Theo Eißler

Narrative Leadership Coach

Empowering Executives Inspire Audiences through Story // Founder & CEO, Bär Tiger Wolf (Corporate Storytelling)

Dr. Peter Fluhrer

Narrative Leadership Coach

Empowering Entrepreneurs Shape Brands through Story // Head of the Narrative Leadership Academy

Meet the team

Your story is your most powerful leadership tool. Let’s shape it.

Schedule a call