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Trusted by Leaders from

Bernhard Moser

Geschäftsführer Marketing, dm-drogerie markt AT

"Bei dm ist  Storytelling im Marketing selbstverständlich. Seine Wirkung auf Führung und  Strategie zu erkennen - das war mein eigentliches Aha-Erlebnis."

Peter Mayer

General Manager Assembly Planning & Industrial Engineering, Mercedes Benz AG

"Die Masterclass ist Gold wert. Für mich ist Narrative Leadership mehr als Storytelling - es ist ein strategisches Werkzeug, um Transformation zu gestalten und Menschen zu begeistern."

Andreas Keim

Partner & Regional Lead, Ernst & Young

"Die Masterclass bot mir wertvolle Einblicke und Tools -  und vor allem den Austausch mit inspirierenden Führungskräften anderer Organisationen."

Kristina Bulle

CMO, Procter & Gamble

"Die Zusammenarbeit in unseren Sparring-Sessions hilft mir enorm, meine Botschaft klar zu bündeln und mit einer überzeugenden Story zu verbinden."

Dr. Rolf Bauer

Founder and COO, iViation GmbH

"Im Sparring mit Euch konnte ich eine Story entwickeln, die wirklich überzeugt: emotional und argumentativ."

The Challenge

People respect your expertise, but they are looking for inspiration.
looking for inspiration.

“The Masterclass is pure gold. Narrative Leadership is much more than just telling stories. For me, it's a strategic tool for actively driving transformation in business and getting people excited about it.”

Peter Mayer

Head of MO Digitalization Departement Mercedes Benz

Mastering the art of 
Narrative Leadership makes you a thought leader.

Thought leaders bring two key skills together. They don’t just know their field - they know how to communicate it. They combine expertise with the ability to inspire and engage.

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Leader voices.

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Jonathan Leßmann

CMO, SWIAT GmbH (DEKA Bank)

"You transform scattered ideas into few key points, making the story sharp, strong, and dynamic."

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Filmon Ghirmai

CEO & Founder, Relaxroll GmbH

"The masterclass helped me turn an idea into a story that’s clear, memorable, and instantly understood."

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Magdalena Tschabrun

Manager Digital Business International, dm-drogerie markt AT

"The masterclass helped me find my authentic voice to place my message with maximum effect."

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Dr. Rolf Bauer

Founder & COO, iViation GmbH

"Working with you, I developed a story that truly resonates - both emotionally and logically."

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Bernhard Moser

CMO, dm-drogerie markt AT

"At dm, storytelling in marketing  is second nature. Realizing its power for leadership and strategy - that was  my real aha moment."

Mastering Narrative Leadership will help you:

Lead meaningful change - from vague goals and scattered buy-in to a shared vision that drives momentum and action.

Become a thought leader in your organization and beyond

Transform standard presentations - from delivering facts that fade to telling a story that inspires and sticks.

Develop influence beyond your title
- from giving instructions to inspiring change.

Own your personal brand as thought leader - from blending in with the noise to standing out with a voice that’s unmistakably yours.

Book Discovery Call.

That’s why we help you:

Transform standard presentations

From delivering facts that fade to telling a keynote story that inspire and stick.

Book your discovery call

Lead meaningful change

From vague goals and scatterd buy-in to a shard vision that drives momentum and unites action.

Book your discovery call

Own your personal brand as thought leader

From bledning in with the noise to standing out with a voice that´s unmistakably yours.

Book your discovery call

The Problem

A coaching journey that fits into your busy schedule.

Our Masterclass is a unique combination of daily micro-learnings of 5-10 minutes via a smartphone app, regular coaching sessions in a small group of 4-6 people guided by a Senior Story Coach.

  • 6-week digital learning journey 

  • Daily high-impact insights for your narrative leadership

  • Proven storytelling tools and templates

  • 4 x 90-minute coaching sessions in a small learning group of business leaders

  • In-depth feedback and guidance for your story

  • 3 months of access to all contents via the Masterclass app

Schedule Your Discovery Call now

Three key steps, you’ll take on this journey:

Inspire
Your
People

01 Develop your Story

Work with seasoned executive coaches with proven track records – to unlock the full power of your voice and story as a leader.

02 Pitch your story

Learn how to pitch your story with clarity, creativity, and confidence. In the “Thought Leadership” Masterclass, you’ll master the art of turning your ideas into a compelling narrative that captivates and convinces any audience.

03 Lead with your story

Harness the power of storytelling to make your presence visible, inspire with your ideas, and strategically drive change while building a thriving community around your vision.

Preparing a make-or-break presentation?

Is this
you?

Delivering a keynote at a major conference?

Wondering what your personal story and brand really is?

Shaping your leadership narrative  for the next 12 months?

Then it is time to start your journey.

Explore Narrative Leadership Insights.

Podcast

So macht die Telekom Lust auf Lernen

Tatjana Wittig, Director & Chapter lead AI bei der Deutschen Telekom

Theo Eißler

Sep 21, 2025 • min read

Your Brand Is More Than a Logo

Dr. Peter Fluhrer

• It’s a Story that Bends the Growth Curve. min read

Videos

The Million-Dollar Difference

Why Investors Don’t Just Buy Your Deck - They Buy Your Story

Dr. Peter Fluhrer

Sep 21, 2025 • min read

All insights

What makes our Masterclass 
truly different?

  • You get in real time real value

    Daily insights and coaching sessions that will transform your story and leadership.

  • You partner with top-class coaches

    Coaching journey led by dedicated communication experts.

  • You apply battle-tested tools & frameworks

    Our Storytelling Panorama & Canvas simplify compexity - for every topic.

  • You connect and get feedback from leaders

    Peer-to-peer learning in a trusted group of 4–6 leaders

  • No return on time – just hours lost

    You invest valuable time but walk away with little that helps you on stage

  • No guidance - just self-promotion

    Instead of a coach, you get someone’s sales pitch

  • No clear outcomes - just generic content

    You get input that doesn’t apply to your real challenges or leadership context.

  • No real interaction - just one way talking

    You're stuck in passive listening mode while someone presents slides

Narrative Leadership Coaches

We see the best in you 
and bring it to light.

Jürgen Kohnen

Narrative Leadership Coach

Empowering Leaders Master Business Presentations through Story / Former Senior Director at P&G

Theo Eißler

Narrative Leadership Coach

Empowering Executives Inspire Audiences through Story // Founder & CEO, Bär Tiger Wolf (Corporate Storytelling)

Dr. Peter Fluhrer

Narrative Leadership Coach

Empowering Entrepreneurs Shape Brands through Story // Head of the Narrative Leadership Academy

Meet the team

Your story is your most powerful leadership tool. Let’s shape it.

Schedule a call